Legendary Branding
EST. 2006 | BRAND STRATEGIST & PRODUCER
Nelson Paints
Defining the Colors of Life
The Iconic Tagline
Yehi To Rung Hay Zindagi Ka
یہی تو رنگ ہے زندگی کا
The Mission
Authoring a National Identity
Tasked with revitalizing Nelson Paints' presence across TV, Radio, and Social Media, our founder authored the tagline that would become inseparable from the brand: "Yehi To Rung Hay Zindagi Ka."
This wasn't just a marketing slogan; it was a cultural connection. We supported this branding with a 3D-animated TV commercial, FM Radio jingles, and strategic outdoor consultancy that reshaped their market position.
Deliverables
- 3D Animation & Visual Effects
- FM Radio Jingle Production
- 2007 Signature Calendar
- Outdoor Media Consultancy
Nelson Extra: 3D Animation TVC
A high-impact 3D animation with liquid simulation campaign featuring custom sound design, voice-overs, and the introduction of the iconic brand jingle.
FM Radio Branding
To complement the TV campaign, we produced a high-energy jingle for FM Radio. It was designed to be catchy and instantly recognizable, further cementing the tagline into the public consciousness.
Play Audio Jingle
Format: High-Fidelity .MP3 | Runtime: 0:38
Ready to define your brand?
From iconic taglines to high-end 3D visual production, we create identities that last a lifetime.