Media & Brand Strategy
EST. 2003 | CREATIVE DIRECTOR & PRODUCER
City Herbal Care
From a Beauty Mask to Brand of the Year
The "Herbi Fair" Phenomenon
We were invited to create a media campaign for "Herbi Fair" beauty mask. By creating the famous "Daadi" (Grandmother) ad, we established a brand identity that resonated across the country, eventually leading to the Brand of The Year Award in 2009.
The Expansion
The success of the beauty mask allowed us to produce nationwide gold coin campaigns, talk shows, and an award-winning medical documentary covering 9 herbal cure products with high-end 3D visual effects.
Campaign Archives
The Iconic 'Daadi' Campaign
The breakthrough commercial that established Herbi Fair as a household name in Pakistan.
Serne Anti lice Shampoo
A trust-focused campaign emphasizing safety and efficacy, providing mothers with a gentle yet powerful herbal solution for child hygiene.
Serne First Milk
A heartwarming campaign highlighting early-years nutrition and the essential benefits of bovine colostrum for growing infants.
Herbi Fair Beauty Mask
A visual celebration of natural radiance that defined the brand’s presence in the herbal beauty segment.
Serne Sweetener
A lifestyle-centric ad focusing on healthy, sugar-free living without compromising on the joy of sweetness.
Serne Kufcure Lozenges
A dynamic, high-impact commercial demonstrating fast-acting herbal relief for throat irritation and respiratory comfort.
Nutraceutical Medical Documentary
An award-winning clinical deep-dive into the Neutraceutical division, blending live-action expertise with advanced 3D anatomical visualization.
Ready to tell your brand story?
From 3D medical animations to iconic TV commercials, we bring creative vision to life.